Facebook Live: The Marketing Plan That Fueled An Addiction Epidemic

July 13, 2018

Files from Fred’s basement: KHN senior correspondent Fred Schulte talks about a cache of files detailing Purdue Pharma’s early OxyContin marketing plan. These documents, which are more than 15 years old but still relevant now, offer insights into how these strategies contributed to the nation’s current opioid addiction epidemic.

Here’s the recent story he wrote on the topic. Click here to view the files.

For more in-depth conversations with KHN reporters, check out our .

X
Facebook
LinkedIn
Email
Print
Republish This Story

��ýҕ�l Health News’ coverage related to aging and improving care of older adults is supported in part by .

Copy And Paste To Republish This Story

Facebook Live: The Marketing Plan That Fueled An Addiction Epidemic

July 13, 2018

Article HTML

<h2>Facebook Live: The Marketing Plan That Fueled An Addiction Epidemic</h2>
<p>	<iframe 
 title="Facebook Live: The Marketing Plan That Fueled An Addiction Epidemic" aria-label="Podcast title: Facebook Live: The Marketing Plan That Fueled An Addiction Epidemic"
		id="wpcom-iframe-97b950c000fb7d9de900a4af08b9d745-7618883-99279322"
		width="560"
		height="315"
		src="https://embeds.kff.org/protected-iframe/97b950c000fb7d9de900a4af08b9d745-7618883-99279322"
		scrolling="no"
		frameborder="0"
		class="wpcom-protected-iframe"
		>
	</iframe>
	<script type="text/javascript">
		( function() {
			var func = function() {
				var iframe = document.getElementById('wpcom-iframe-97b950c000fb7d9de900a4af08b9d745-7618883-99279322')
				if ( iframe ) {
					iframe.onload = function() {
						iframe.contentWindow.postMessage( {
							'msg_type': 'poll_size',
							'frame_id': 'wpcom-iframe-97b950c000fb7d9de900a4af08b9d745-7618883-99279322'
						}, "https:\/\/embeds.kff.org" );
					}
				}

// Autosize iframe
				var funcSizeResponse = function( e ) {

var origin = document.createElement( 'a' );
					origin.href = e.origin;

// Verify message origin
					if ( 'embeds.kff.org' !== origin.host )
						return;

// Verify message is in a format we expect
					if ( 'object' !== typeof e.data || undefined === e.data.msg_type )
						return;

switch ( e.data.msg_type ) {
						case 'poll_size:response':
							var iframe = document.getElementById( e.data._request.frame_id );

if ( iframe && '' === iframe.width )
								iframe.width = '100%';
							if ( iframe && '' === iframe.height )
								iframe.height = parseInt( e.data.height );

return;
						default:
							return;
					}
				}

if ( 'function' === typeof window.addEventListener ) {
					window.addEventListener( 'message', funcSizeResponse, false );
				} else if ( 'function' === typeof window.attachEvent ) {
					window.attachEvent( 'onmessage', funcSizeResponse );
				}
			}
			if (document.readyState === 'complete') { func.apply(); /* compat for infinite scroll */ }
			else if ( document.addEventListener ) { document.addEventListener( 'DOMContentLoaded', func, false ); }
			else if ( document.attachEvent ) { document.attachEvent( 'onreadystatechange', func ); }
		} )();
		</script>
	
<strong>Files from Fred’s basement:</strong> KHN senior correspondent Fred Schulte talks about a cache of files detailing Purdue Pharma’s early OxyContin marketing plan. These documents, which are more than 15 years old but still relevant now, offer insights into how these strategies contributed to the nation’s current opioid addiction epidemic.</p>
<p>Here’s the recent <a href="/news/how-america-got-hooked-on-a-deadly-drug/">story</a> he wrote on the topic. Click here to view the <a href="/news/purdue-and-the-oxycontin-files/">files</a>.</p>
<p>For more in-depth conversations with KHN reporters, check out our .</p>
<div class="sharedaddy sd-sharing-enabled"><div class="robots-nocontent sd-block sd-social sd-social-text sd-sharing"><div class="sd-content"><ul><li class="share-x"><a rel="nofollow noopener noreferrer"
				data-shared="sharing-x-855443"
				class="share-x sd-button no-icon"
				href="/news/facebook-live-the-marketing-plan-that-fueled-an-epidemic/?share=x"
				target="_blank"
				aria-labelledby="sharing-x-855443"
				>
				<span id="sharing-x-855443" hidden>Share on X (Opens in new window)</span>
				<span>X</span>
			</a></li><li class="share-facebook"><a rel="nofollow noopener noreferrer"
				data-shared="sharing-facebook-855443"
				class="share-facebook sd-button no-icon"
				href="/news/facebook-live-the-marketing-plan-that-fueled-an-epidemic/?share=facebook"
				target="_blank"
				aria-labelledby="sharing-facebook-855443"
				>
				<span id="sharing-facebook-855443" hidden>Share on Facebook (Opens in new window)</span>
				<span>Facebook</span>
			</a></li><li class="share-linkedin"><a rel="nofollow noopener noreferrer"
				data-shared="sharing-linkedin-855443"
				class="share-linkedin sd-button no-icon"
				href="/news/facebook-live-the-marketing-plan-that-fueled-an-epidemic/?share=linkedin"
				target="_blank"
				aria-labelledby="sharing-linkedin-855443"
				>
				<span id="sharing-linkedin-855443" hidden>Share on LinkedIn (Opens in new window)</span>
				<span>LinkedIn</span>
			</a></li><li class="share-email"><a rel="nofollow noopener noreferrer"
				data-shared="sharing-email-855443"
				class="share-email sd-button no-icon"
				href="mailto:?subject=%5BShared%20Post%5D%20Facebook%20Live%3A%20The%20Marketing%20Plan%20That%20Fueled%20An%20Addiction%20Epidemic&body=https%3A%2F%2Fkffhealthnews.org%2FODU1NDQz&share=email"
				target="_blank"
				aria-labelledby="sharing-email-855443"
				data-email-share-error-title="Do you have email set up?" data-email-share-error-text="If you're having problems sharing via email, you might not have email set up for your browser. You may need to create a new email yourself." data-email-share-nonce="cdbeaa7f3d" data-email-share-track-url="/news/facebook-live-the-marketing-plan-that-fueled-an-epidemic/?share=email">
				<span id="sharing-email-855443" hidden>Email a link to a friend (Opens in new window)</span>
				<span>Email</span>
			</a></li><li class="share-print"><a rel="nofollow noopener noreferrer"
				data-shared="sharing-print-855443"
				class="share-print sd-button no-icon"
				href="/news/facebook-live-the-marketing-plan-that-fueled-an-epidemic/"
				target="_blank"
				aria-labelledby="sharing-print-855443"
				>
				<span id="sharing-print-855443" hidden>Print (Opens in new window)</span>
				<span>Print</span>
			</a></li><li class="share-republish">
				<a
					rel="nofollow"
					class="share-republish sd-button"
					title="Republish this story"
					href="/news/facebook-live-the-marketing-plan-that-fueled-an-epidemic/view/republish/" >
					<span>Republish This Story</span>
				</a>
			</li></ul></div></div></div>

We encourage organizations to republish our content, free of charge. Here’s what we ask:

You must credit us as the original publisher, with a hyperlink to our kffhealthnews.org site. If possible, please include the original author(s) and ��ýҕ�l Health News” in the byline. Please preserve the hyperlinks in the story.

Have questions? Let us know at KHNHelp@kff.org

More From ��ýҕ�l Health News

A hand-drawn illustration that shows two hands, wrapped with caution tape that says "ICE," reluctantly letting go of a young child. The child is falling in the center of the image, but a garden of hands are ready to soften their fall below.

States Change Custody Laws To Keep Children of Detained Immigrants Out of Foster Care

Two adults work outside. One on the left uses a device pressed to the ground to test for lead. Another holds out her arm, phone in hand, to get coordinates.

New Orleans Takes Steps To Assess and Clean Lead in Playgrounds After Investigation

A hand-drawn illustration of a young man wearing athletic gear running up stairs that spell out "HDHP" out of medical objects, letters, cell phones, and other items relevant to High-Deductible Health Plans.

How To Make a High-Deductible Health Plan Work for You

Listen to the Latest ‘��ýҕ�l Health News Minute’

�������ýҕ�l

Related Topics

More From �������ýҕ�l Health News

��ýҕ�l

More From ��ýҕ�l Health News